“Mums in the Know”, the UK’s rapidly growing Mums network has now launched in Durham West, covering areas such as Newton Aycliffe, Bishop Auckland, Shildon, Barnard Castle, Spennymoor, Crook, Stanhope, Middleton in Teesdale and anything in between. It’s a fast-growing community of websites owned by Emma’s Diary, the leading pregnancy, mother and baby publication in the UK.
It features not only what’s on information for families, but also an essential guide to bringing up children in your local area. Mums in the Know local sites are optimised for mobile devices and use social media to give parents daily inspiration on what to do with the kids, from toddler groups to attend that morning, to live events and outdoor attractions for the weekend.
The network is now reaching over 250,000 parents on a monthly basis, and is well on track to hitting their year end target of 1,000,000 readers.
Nicola Gildert, Area Manager for Durham West commented ‘The great thing about working for Mums in the Know is having the flexibility to fit around my family, and even when I’m gathering information and visiting local places and events to update on my website, I’m actually able to enjoy doing it with my children – giving them a day out, and giving readers a real life experience of these places.
Things like looking for baby changing, seating available to feed baby or just convenience of access for pushchairs and catering for children in general – these are the things that sometimes get missed which parents don’t realise until they get there.’
The beauty of Mums in the Know for businesses is that they can advertise on a national, regional or local level- so they can target their audience. We also offer sponsorship opportunities, market research surveys and focus groups for mum-friendly brands.’
To visit the new MITK website for this area, visit www.mumsintheknow.co.uk/durhamwest
