Arriva North East is excited to announce the launch of Sapphire, a new premium bus service which went into operation on 6th December on route 7 between Darlington and Durham.
The buses were officially unveiled at Walworth Castle where guests were treated to a very special display featuring all 11 of the brand new vehicles.
The Sapphire buses are a new concept from Arriva offering customers a first-class journey experience and providing an investment of £1.8m for the people of Co. Durham.
All vehicles are equipped with power points to charge phones and lap-tops, free WiFi, audio visual facilities and seating features providing extra comfort for customers.
Arriva North East is one of only four Arriva companies in the UK to get a special delivery of these premium buses, and will be the first to launch live service information on its Arriva Bus App for its Sapphire service 7. The app will allow customers to track exactly where their bus is and help them plan their travel in a much more convenient way.
At the event employees were on hand to talk about the additional benefits the buses offer and to introduce the dedicated Sapphire bus drivers to both customers and guests.
Nick Knox, area managing director for Arriva North East said: “We’re delighted to be bringing the Sapphire brand to Durham and Darlington and we’re so excited to be announcing further investment into the local area. We have now invested nearly £7m in 2013, including the introduction of the gas buses.”
“This Sapphire service will offer customers a new and improved experience, we’re confident that customers will be delighted with the enhancements and we will be looking forward to receiving their feedback over the coming months.”
The Sapphire buses will run on Route 7 between Darlington – Newton Aycliffe – Chilton – Ferryhill – Durham.
